Open for Business…the Health Business, That Is!
I’m sure you’ve all heard the saying, “The early bird catches the worm.” Yes, it is true that there is often quite a bit of opportunity that rises with the sun. Think about retail sales around Christmas time: “the first 500 shoppers who buy ______ (whatever the newest toy on the market might be) will receive $100 off,” or whatever appealing promotion entices people enough to get out of bed at 3 am to stand in a ridiculously long line outside a store. Or forget about retail, what about the ‘early bird’ who gets a head start on a new trend, paving the way for others to follow?! I’m sure Apple does not regret ‘catching the worm’ of the “i” everything that smothers the market (iPhone, iTouch, iPad, iTunes…). There is definitely health to be experienced being the ‘first to rise’ so to speak. But today, as I perused the aisles of Whole Foods at 8am (right when they open), I discovered the Unexpected Health in…business hours.
This ‘early bird’ was not at Whole Foods at exactly 8am because I wanted my ‘worm.’ There was no sale rack, no promotion, not even a 1/2 off a small coffee discount! There was no obvious reason for me to be wandering the aisles at that time, even though being one of the firsts is obviously healthy in so many arenas (as I mentioned above). But knowing a store’s business hours and being witness to the ‘just after opening’ experience in life is healthy.
Whole Foods could really be two different stores. Actually, you could take an ‘experiential double-take’ at nearly every store you go into, depending on the time of day. I love being one of the firsts in a store….especially Whole Foods. You get lots of room to roam the aisles, taking in the products, the unique touches, even the specialty items that we often breeze by in order to ‘get in and get out’ from the crowds. In the morning, you feel the warm welcome that all stores should exude but most don’t by the afternoon hours, after having dealt with the needy masses all morning.
We all have ‘business hours;’ those times that we are ‘ON’ in life, ready and willing to be out in the world. And for most of us, our ‘just after opening’ experiences are the most healthFUL times for ourselves and those around us. There are specific times of the day for humans (and especially those working in retail) when creativity is at its highest; when love is most freely given, and when health is most often shared. For me, I feel the most fulfilled when I shop in the morning. I feel the most connection with the people in the stores; I feel most alert to make wise buying decisions, and I am rejuvenated by the open and expansive receptivity of the world. So the next time you do a little shopping, try locating the business hours and shop right after opening. Pay attention to the rested energy a store exudes when it is first opened after a night of solitude. See if you feel the difference of the people, the employees, even yourself, when you shop at the start of a store’s business day, and when you shop during the end. I imagine that you–like me–will experience the welcome, the warmth, and the health you receive during a store’s first hours of business. Be an ‘early bird’ and catch that worm…of health. -Until tomorrow, Jaime
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